Cookie Policy

On our website we use cookies and other similar tools in order to improve the performance and for enhanced user experience. The policy detailed below explains how we do this.

So what are cookies?

Cookies are basically a type of mechanism to both store and retrieve information when one visits a website or simply put they are small text files which a website uses to function correctly and give  best user experience possible. Cookies are stored on your computer, tablet or a mobile device when you first visit a site or page.

Some web pages in a website and HTML based emails may also contain a small snippet of code called a Web Beacon. Simply put, Web Beacons allow a website to transfer or collect information through a graphic image request. Websites use Web Beacons and cookies for many purposes, including site usage analytics, auditing advertisement investment and reporting, content and target audience personalisation.

In our cookie policy we use the term “cookies” in this policy to refer to all files that collect information in this way including Web Beacons.

Some cookies focus on personalization and giving better user experience, for example when a user clicks “remember me” when logging in, a cookie will store username. Most cookies do not collect information that identifies you. They collect general information such as how a users arrived at the websites, or a user’s general location.

What sort of cookies does the New Aspect Media use?

Generally, our cookies perform up to four different functions:

First-party cookies (cookies set by us)

1. Essential cookies

These are cookies which are essential for the operation of our website. These may allow us to identify subscribers and ensure they can access the subscription only pages. The subscriber of course has the choice to disable these cookies following which the user will not be able to access all of the content that a subscription entitles them to.

2. Performance Cookies

Our website uses other cookies to analyze and monitor performance which in turn provides a better user experience. With the analysis and monitoring of our website performance we can offer better experience to our customers in the future such as optimizing the pages, links and forms on the website.

3. Functionality Cookies

Our website uses functionality cookies to allow us to remember your preferences. As an example, these cookies save you the trouble of typing in your username every time you access our website, or  recall your customization preferences, provide you with enhanced services such as allowing you to watch a video, comment on a blog etc.

4. Behaviourally Targeted Advertising Cookies

The New Aspect Media and our advertisers use cookies to serve you with advertisements that we believe are relevant to you and your interests. For example, if you read a number of articles on motoring on New Aspect or on other sites, a car manufacturer might infer you are interested in this topic and serve you with its car advertisements. You might see these advertisements on New Aspect and on other sites that you visit. However, we do not tell our advertisers who you are.

Please see the details about specific cookies we use on our site-

  • NAME __utma
  • NAME __utmb
  • NAME __utmz
  • NAME __utmc

VALUE – 82027401.147374558.1355831119.1355831119.1355831119.1
EXPIRES – 1 year



Third-parties cookies

Some cookies are served by an external service when you use a page on our site, known as ‘third-party’ cookies.

As an example on our website we use ‘plug ins’ or embedded media such asYouTube videos. These cookies are specific to the third-party site domain and the data stored in them can be seen and managed by the third party only and not by us.  It is also not always possible to identify precisely the information that the cookies store although these cookies cannot be used to identify an individual; they can only be used for statistical purposes and analysis purposes.

The third party companies that generate these cookies have their own,  privacy policies and opt out policy but we don’t have access to these cookies. Therefore, other than using the third party “plugins” or advertisements we are allowing them to be served but have no role to play in these cookies at all.

If you would like to disable “third party” cookies you can turn them off by going to the third party’s website and request them to generate a one-time “no thanks” cookie that will stop any further cookies being written to your machine. You can also visit the professional bodies representing these advertising companies for more information on how to opt out of these cookies or by clicking (external link)

Please follow the links to some of the third party advertising platforms for your information (external links)

Google Analytics

We use Google Analytics to help us monitor our website traffic. We may also use third party cookies to help us with improving site functionality, do market research, revenue tracking, and monitoring compliance with our terms and conditions and copyright policy.

Cookies set by Goolge Analytics – __utma, __utmb, __utmc, __utmz

Please visit Google Analytics on this link to get further information (external link) –

Social Media Cookies

The purpose is to allow you to subscribe to our social media channels or share our content via Facebook, Twitter, Linkdin, Pintrest, Youtube. These cookies track registration effectiveness by recording how the user came to the aforesaid social media sites and are set when the browser is either not social media user or is not logged in to any social media sites.

Please visit following sites to disable cookies set by social media providers (external links) –

Facebook –
Twitter –
Google+ -
Pinterest –

Third party sites

Our contains links to other websites operated by third parties.  The privacy policy detailed here only applies to the personal data that we collect through this website. We cannot be responsible for personal data that third parties may collect, store and use through their website.  You are advised to always read the privacy policy of each website you visit carefully.

Also the advertisers sometimes use their own cookies so as to provide you with targeted advertising.  If you are in the European Union and would like to learn more about how advertisers use these types of cookies or to choose not to receive them, please visit If you are based in the United States and would like to learn more, please visit

Can a website user block cookies?

As we’ve explained above, cookies help you to get the most out of our websites.

The first time you accessed our website, you should have seen information which explained clearly that by continuing to access our site, you are consenting to our use of cookies.

If you changed your mind and wish to disable the cookies please follow the “How to Manage Cookies” page for detailed instructions.

Kindly remember that if you do choose to disable cookies, you may find that certain sections of this website may not function properly.

Do we track whether users open our emails?

Some of our emails may contain a unique “web beacon pixel”. This will inform us if the  emails are read or opened, and verify any clicks through to links or advertisements within the email.

This helps to determine which email campaign is useful so that we can target our future email more effectively. To avoid this you may choose to receive only text email rather than HTML based emails.

For more information

To get more information on how an online business uses cookies you can search online for informational resources or read books for in-depth information.

How to disable cookies?